| 000 | 00739nam-a2200205---4500 | ||
|---|---|---|---|
| 001 | 152900 | ||
| 005 | 20200804130654.0 | ||
| 010 |
_a0-02-900101-3 _b(Encadernado) |
||
| 090 | _a152900 | ||
| 100 | _a19981026d1991 k y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aManaging brand equity _ecapitalizing on the value of a brand name _fDavid A. Aaker |
|
| 210 |
_aNew York _cThe Free Press _dcop. 1991 |
||
| 215 |
_aXIII, 299 p. _cil. _d25 cm |
||
| 675 |
_a659.127.6 _vmed _zpor |
||
| 675 |
_a347.77 _vmed _zpor |
||
| 700 | 1 |
_aAaker, _bDavid A. |
|
| 942 |
_cLIVRO _n0 |
||