| 000 | 00819nam0a22002290004500 | ||
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| 001 | 119783 | ||
| 005 | 20200804122721.0 | ||
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_a0-8058-1284-9 _b(Brochado) |
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| 090 | _a119783 | ||
| 100 | _a19970218d1993 k y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aBrand equity & advertising _eadvertising's role in building strong brands _fed. David A. Aaker, Alexander L. Biel |
|
| 210 |
_aHillsdale, N.J. _cLawrence Erlbaum Associates _d1993 |
||
| 215 |
_aX, 380 p. _cil. _d23 cm |
||
| 500 | 1 | 3 | _eBrand equity and advertising |
| 675 |
_a659.127.6 _vmed _zpor |
||
| 675 |
_a347.77 _vmed _zpor |
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| 702 | 1 |
_9491 _aAaker, _bDavid A. _4340 |
|
| 702 | 1 |
_917821 _aBiel, _bAlexander L. _4340 |
|
| 942 |
_cLIVRO _n0 |
||