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Managing services : marketing, operations, and human resources / Christopher H. Lovelock Monografia Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 1992 Description XVI, 472 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Nonbusiness marketing cases : intercollegiate bibliography / compil. Christopher H. Lovelock Monografia Publication [Boston] : Intercollegiate Case Clearing House, 1980 Description VIII, 100 p. ; 28 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Services marketing / Christopher H. Lovelock Monografia Publication London : Prentice-Hall International, cop. 1991 Description XV, 526 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock Monografia Publication New Jersey : World Scientific, cop. 2016 Description XVII, 784 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability No copies available Checked out (1).

Essentials of services marketing / Jochen Wirtz, Christopher Lovelock Monografia Publication Harlow : Pearson , 2018 Description XXXII, 670 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz Monografia Publication Boston : Pearson, cop. 2011 Description 648 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz Monografia Publication Upper Saddle River, NJ : Pearson - Prentice Hall, cop. 2007 Description XX, 648 p. : il. ; 29 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg Monografia Publication New York : McGraw-Hill, cop. 1989 Description XL, 671 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Services marketing : a european perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis Monografia Publication Harlow : Prentice Hall, cop. 1999 Description XIV, 718 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Marketing de serviços : pessoas, tecnologia e resultados / Christopher Lovelock, Jochen Wirtz ; trad. Arlete Simille Marques ; rev. técnica Edson Crescitelli Monografia Publication São Paulo : Pearson - Prentice Hall, 2006 Description XIV, 412 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

Product plus : produto + serviço =vantagen competitiva / Cristopher Lovelock ; trad. Maria Lúcia G. L. Rosa ; rev. Ernani Beyrodt Monografia Publication São Paulo : Makron Books, 1995 Description XXV, 476 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).