Biblioteca da Universidade do Minho

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Understanding attitudes and predicting social behavior / Icek Ajzen, Martin Fishbein Monografia Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 1980 Description X, 278 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt Monografia Publication Mahwah : Lawrence Erlbaum Associates, 1997 Description XV, 457 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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