Handbook of qualitative research methods in marketing / edited by Russell W. Belk; [contributors Eric Arnould... et al.]
Secondary AuthorBelk, Russell W. Arnould, EricCountryReino Unido.PublicationCheltenham : Edward Elgar, cop. 2008DescriptionXI, 595 p. :
il. ;
25 cmISBN978-1-84720-958-0 CDU658.8303.022
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