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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta Monografia Publication New York : McGraw-Hill, cop. 1993 Description XXIII, 788 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren Monografia Publication New York : The Haworth Press, cop. 1991 Description XIII, 289 p. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).