Biblioteca da Universidade do Minho

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Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell, Katherine Newell Lemon Monografia Publication New York : McGraw-Hill, cop. 2001 Description XXII, 330 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas Produtos Computador Publication Upper Saddle River : Pearson, cop. 2005 Description XXII, 552 p. : il. ; 24 cm + 1 Cd-Rom LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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