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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills

Main Author Malhotra, Naresh K. Coauthor Birks, David F.
Wills, Peter
Country Reino Unido. Edition 4th ed Publication Harlow : Pearson, 2012 Description XXIII, 1037 p. : il. ; 27 cm ISBN 978-0-273-72585-5 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - M Available 427806

Licenciatura em Marketing Fundamentos de Pesquisa de Marketing 1º semestre

Licenciatura em Gestão Fundamentos de Pesquisa de Marketing 2º semestre

Total holds: 0

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