Biblioteca da Universidade do Minho

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. Monografia Publication Boston : Irwin, cop. 1990 Description XVIII, 734 p. : il. color. ; 26 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle Monografia Publication Homewood : Irwin, cop. 1993 Description XVIII, 556 p. : il. gráficos ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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The survey research handbook / Pamela L. Alreck, Robert B. Settle Monografia Publication Boston : Irwin, cop. 1995 Description XXVI, 470 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault Jr. Monografia Publication Homewood : Irwin, cop. 1990 Description XVIII, 734 p. : il. ; 25 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer Monografia Publication Burr Ridge : Irwin, cop. 1994 Description X, 198 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Product management / Donald R. Lehmann, Russell S. Winer Monografia Publication Boston : McGraw-Hill, cop. 2005 Description XV, 494 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Strategic logistics management / James R. Stock, Douglas M. Lambert Monografia Publication Boston : McGraw-Hill, 2001 Description XXIX, 872 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2).

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Retailing management / Michael Levy, Barton A. Weitz Produtos Computador Publication Boston : McGraw-Hill Irwin, cop. 2004 Description 775 p. : il. ; 26 cm + 1 Cd-Rom (student tutorial CD) LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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Marketing research / Donald R. Cooper, Pamela S. Schindler Produtos Computador Publication Boston : McGraw-Hill Irwin, cop. 2006 Description XIX, [6], 790 p. : il., color. ; 29 cm + 1 disco óptico (DVD-ROM) LocationBiblioteca Geral da Universidade do Minho Availability Available (8).

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Consumers / Eric Arnould, Linda Price, George Zinkhan Monografia Publication Boston : McGraw-Hill, cop. 2004 Description XXV, 845, 22 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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