Biblioteca da Universidade do Minho

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta Monografia Publication New York : McGraw-Hill, cop. 1993 Description XXIII, 788 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd Jr Monografia Publication Tokyo : McGraw-Hill Kogakusha, cop. 1978 Description XI, 466 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Princing : making profitable decisions / Kent B. Monroe Monografia Publication New York : McGraw-Hill, cop. 1979 Description XV, 286 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Problems in marketing / Steven H. Star... [et al.] Monografia Publication Tokyo : McGraw-Hill Kogakusha, cop. 1977 Description XII, 851 p. : il. ; 21 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Fundamentals of marketing / William J. Stanton Monografia Publication Auckland : McGraw-Hill, cop. 1981 Description XVII, 604 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability No copies available Lost (1).

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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush Monografia Publication New York : McGraw-Hill, 1992 Description XVIII, 653 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Sales management : concepts, practices and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing Monografia Publication New York : McGraw-Hill, cop. 1986 Description XXI, 596 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush Monografia Publication New York : McGraw-Hill, 1988 Description XVI, 635 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper Monografia Publication New York : McGraw-Hill, 1992 Description XIX, 488 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Selling : principles and practices / Richard H. Buskirk, Bruce D. Buskirk Monografia Publication New York : McGraw-Hill, 1992 Description XVIII, 551 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Purchasing and materials management : text and cases / Donald W. Dobler, Lamar Lee, Jr., David N. Burt Monografia Publication New York : McGraw-Hill, cop. 1984 Description XV, 796 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Strategic logistics management / James R. Stock, Douglas M. Lambert Monografia Publication Boston : McGraw-Hill, 2001 Description XXIX, 872 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2).

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Successful television and radio advertising / Gene F. Seehafer, Jack W. Laemmar Monografia Publication New York : McGraw-Hill, 1959 Description XV, 648 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Internet marketing : readings and online resources / Paul Richardson Monografia Publication Boston : McGraw-Hill, 2001 Description XII, 350 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Canadian cases in international business / Isaiah A. Litvak Monografia Publication Toronto : McGraw-Hill Ryerson, cop. 1984 Description XXII, 195 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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