Biblioteca da Universidade do Minho

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Pictorial metaphor in advertising / Charles Forceville Monografia Publication London : Routledge, 1996 Description X, 233 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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O texto multimodal e as suas estratégias pictóricas e discursivas [Documento eletrónico] : o caso da publicidade impressa / Paula Isabel Mendes Fernandes ; orient. Paulo Osório Produtos Computador Publication Covilhã : [s.n.], 2010 Description 1 disco ótico (CD-ROM) ; em caixa 13x14x1 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Pictorial metaphor in advertising / Charles Forceville Monografia Publication London : Routledge, 1998 Description 233 p. : il. ; 24 cm LocationBiblioteca Vitor Aguiar e Silva Availability Reference (1).

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The language of advertising : written texts / Angela Goddard Monografia Publication London : Routledge, 2003 Description 131 p. : il. ; 25 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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The language of advertising : written texts / Angela Goddard Monografia Publication London : Routledge, 1998 Description IX, 134 p. : il. ; 25 cm LocationBiblioteca Vitor Aguiar e Silva Availability Reference (1).

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Publicidade : um discurso de sedução / Alexandra Guedes Pinto Monografia Publication Porto : Porto Editora, 1997 Description 221 p. ; 21 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca Vitor Aguiar e Silva, Biblioteca de Ciências da Educação Availability Available (4). Reference (1). Checked out (1).

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Sémiotique, marketing et communication : sous les signes, les stratégies / Jean-Marie Floch ; pref. Christian Pinson Monografia Publication Paris : Presses Universitaires de France, cop. 1990 Description X, 233 p. : il. ; 22 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca do Campus de Couros Availability Available (2).

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Semiótica del discurso publicitario : del signo a la imagen / Sonia Madrid Cánovas Monografia Publication Murcia : Universidad de Murcia, 2005 Description 334 p. : il. ; 25 cm LocationBiblioteca Vitor Aguiar e Silva Availability Reference (1).

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Semiotics, marketing and communications : beneath the signs, the strategies / Jean-Marie Floch ; foreword by John F. Sherry, Jr. ; trad. Robin Orr Bodkin Monografia Publication New York : Palgrave, cop. 2001 Description XIII, 225 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Semiótica, marketing y communicación : bajo los signos, las estrategias / Jean-Marie Floch ; trad. Mª. del Rosario Lacalle y Mª. Francisca Fernández Monografia Publication Barcelona : Ediciones Paidós, 1993 Description 255 p. : il. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Petites mythologies de l'oeil et de l'esprit pour une semiotique plastique : / Jean-Marie Floch ; Monografia Publication Paris : Éditions Hadès-Benjamins, cop. 1985 Description 226 p. : 21 cm ; il. LocationBiblioteca do Campus de Couros Availability Available (1).

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Gender and the language of advertising : a sociolinguistic analysis of women's representation in British and Moroccan Magazine advertisements / Habiba Chafai Monografia Publication Saarbrücken : VDM Verlag Dr. Müller, 2010 Description 99 p. : il. ; 22 cm LocationBiblioteca Vitor Aguiar e Silva Availability Reference (1).

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Gender and the language of advertising : a sociolinguistic analysis of women’s representation in british and moroccan magazine advertisements / Habiba Chafai ; orient. Isabel Cristina da Costa Alves Ermida Monografia Publication [Braga : s.n.], 2007 Description 117 f. : il. ; 30 Online resource Acesso livre LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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