Biblioteca da Universidade do Minho catalog › Results of search for '658.8'

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		Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Cristina Yamagami ; rev. técnica Dilson Gabriel dos Santos Monografia Publication São Paulo : Pearson Education, cop. 2008 Description XIX, 600 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability No copies available Checked out (2). 1 2 3 4 5 Place hold Add to cart (remove)
		Competitive marketing : a stratégic approach / John O'Shaughnessy Monografia Publication London : Routledge, cop. 1995 Description XIII, 749 p. : il. gráficos ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Euromarketing : effective strategies for international trade and export / ed. Erdener Kaynak, Pervez N. Ghauri Monografia Publication New York : International Business Press, cop. 1994 Description XXXI, 361 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij Monografia Publication Thousand Oaks : Sage Publications, cop. 1998 Description XX, 316 p. : il ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
		Competing on value : bridging the gap between brand and customer value / Stan Maklan, Simon Knox Monografia Publication London : Financial Times, 1998 Description XVIII, 236 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		European perspectives on consumer behaviour / ed. Mary Lambkin... [et al.] Monografia Publication London : Prentice Hall, 1998 Description XVI, 432 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Vera Whately ; rev. técnica Roberto Meireles Pinheiro Monografia Publication Rio de Janeiro : Livros Técnicos e Científicos, cop. 1999 Description XVII, 527 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Strategic market planning : a blueprint for success / Patrick McNamee Monografia Publication Chichester : John Wiley & Sons, cop. 1998 Description XIII, 363 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
		No cover image available O plano de marketing / John Westwood ; trad. José Carlos Barbosa dos Santos ; rev. Dilson Gabriel dos Santos Monografia Publication São Paulo : Makron, cop. 1992 Description XII, 253 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Strategic market management / David A. Aaker Monografia Publication New York : John Wiley, cop. 1992 Description XVI, 394 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell Monografia Publication Fort Worth : The Dryden Press, cop. 1994 Description XXIII, 582 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
		Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler, Donald H. Haider, Irving Rein Monografia Publication New York : The Free Press, cop. 1993 Description VII, 388 p. ; 25 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
		Novas estratégias de marketing / Regis Mckenna ; trad. Manuela Madureira Monografia Publication Lisboa : Presença, cop. 1990 Description 194 p. ; 21 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		International marketing reader / ed. Stanley J. Paliwoda, John K. Ryans Jr Monografia Publication London : Routledge, cop. 1995 Description XX, 336 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		No cover image available Implementing strategic marketing planning in small-medium sized firms / Minoo Farhangmehr Monografia LocationBiblioteca de Reservados Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
		Recent developments in applied demand analysis : alcohol, advertising and global consumption / E. A. Selvanathan, Kenneth W. Clements Monografia Publication Berlin : Springer-Verlag, cop. 1995 Description XXVI, 396 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Brandmaps TM : the competitive marketing strategy game / Randall G. Chapman Monografia Publication Englewood Cliffs, N.J. : Prentice Hall, cop. 1994 Description XV, 175 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		Product-country images : impact and role in international marketing / ed. Nicolas Papadopoulos, Louise A. Heslop Monografia Publication New York : International Business Press, cop. 1993 Description XXVI, 477 p. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
		Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond Monografia Publication Englewood Cliffs, N.J. : Prentice-Hall, cop. 1979 Description XII, 527 p. : il. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
		No cover image available Qualidade em serviços : o atendimento ao cliente como fator de vantagem competitiva / D. Keith Denton ; trad. Flávio Deny Steffen ; rev. José Carlos de Castro Waeny Monografia Publication São Paulo : Makron Books, 1991 Description XIII, 222 p. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)