Consumers / Eric Arnould, Linda Price, George Zinkhan
Main Author
Arnould, Eric
Coauthor
Price, Linda
Secondary Author
Zinkhan, George
Country
Estados Unidos.
Edition
2nd ed
Publication
Boston : McGraw-Hill, cop. 2004
Description
XXV, 845, 22 p. :
il. ;
26 cm
Series
The McGraw-Hill-Irwin series in marketing
ISBN
0-07-253714-0
CDU
658.8
366
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