Biblioteca da Universidade do Minho

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Promotion management and marketing communications / Terence A. Shimp Monografia Publication Chicago : Dryden, 1990 Description XXI, 673 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing management : analysis, planning and control / Philip Kotler Monografia Publication London : Prentice-Hall International, cop. 1984 Description XXI, 794 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Sales management : concepts, practices and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing Monografia Publication New York : McGraw-Hill, cop. 1986 Description XXI, 596 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras Monografia Publication Boston : Kluwer, cop. 1994 Description XXII, 442 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome Monografia Publication [Aylesbury : International Textbook], cop. 1973 Description IX, 146 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras Monografia Publication Boston : Kluwer Academic, cop. 1994 Description XXII, 442 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Branding : a practical guide to planning your strategy / Geoffrey Randall Monografia Publication London : Kogan Page, 2001 Description VII, 184 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability No copies available Checked out (1).

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Training exercices for improving sensemaking skills - with solutions / ed. Arch G. Woodside Monografia Publication Stamford : JAI Press Inc, cop. 1999 Description IX, 245 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush Monografia Publication New York : McGraw-Hill, 1988 Description XVI, 635 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Distribution research / Tom Cannon Monografia Publication [Aylesbury] : Intertext Books, cop. 1973 Description XI, 100 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Business marketing management : an organizational approach / Robert W. Haas Monografia Publication Boston : Pws-Kent, 1992 Description XI, 899 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2).

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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker Monografia Publication New York : McGraw-Hill, cop. 1991 Description XXVII, 668 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2). Reference (1).

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Marketing management : analysis, planning, implementation, and control / Philip Kotler Monografia Publication Englewood Cliffs : Prentice-Hall, cop. 1991 Description XXVI, 756 p. : il. ; 28 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (5).

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Product management / Donald R. Lehmann, Russell S. Winer Monografia Publication Boston : McGraw-Hill, cop. 2005 Description XV, 494 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing channels / Anne T. Coughlan...[et al.] Monografia Publication Upper Saddle River : Prentice Hall, cop. 2001 Description XVIII, 590 p. : il. ; 25 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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