Special issue : toward a better understanding of the role of value in markets and marketing / edited by Stephen L. Vargo, Robert F. Lusch
Secondary Author
Lusch, Robert F., 1949-2017
Vargo, Stephen L.
Country
Reino Unido.
Edition
1st ed
Publication
Bingley : Emerald, 2012
Description
XV, 252 p. ;
24 cm
Series
Review of marketing research , 9 , 1548-6435
ISBN
978-1-78052-912-7
CDU
658.8
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