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The experience logic as a new perspective for marketing management [Documento eletrónico] : from theory to practical applications in different sectors / ed. Tonino Pencarelli, Fabio Forlani

Secondary Author Pencarelli, Tonino
Forlani, Fabio Country Suiça. Publication Cham : Springer International Publishing, cop. 2018 Series International Series in Advanced Management Studies , 2366-8814 ISBN 978-3-319-77549-4
 978-3-319-77550-0 Online resource Acesso restrito à U.M.
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Descrição baseada no documento eletrónico

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