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Advances in national brand and private label marketing [Documento eletrónico] : proceedings / ed. Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

Secondary Author Martínez-López, Francisco J.
Gázquez-Abad, Juan Carlos
Chernev, Alexander Country Suiça. Publication Cham : Springer International Publishing, cop. 2018 Series Springer Proceedings in Business and Economics , 2198-7246 ISBN 978-3-319-92083-2
978-3-319-92084-9 Online resource Acesso restrito à U. M.

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