Brand equity & advertising : advertising's role in building strong brands / ed. David A. Aaker, Alexander L. Biel
Secondary Author Aaker, David A.Biel, Alexander L. Country Estados Unidos. Publication Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993 Description X, 380 p. : il. ; 23 cm ISBN 0-8058-1284-9 CDU 659.127.6 347.77
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Monografia | Biblioteca Geral da Universidade do Minho | BGUM 659.127.6 - B | Available | 166371 |
Total holds: 0
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