Biblioteca da Universidade do Minho

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Measuring advertising effectiveness / ed. William D. Wells

Secondary Author Wells, William D. Country Estados Unidos. Publication Mahwah, N.J. : Lawrence Erlbaum Associates, 1997 Description X, 408 p. : il. ; 24 cm Series Advertising and consumer psychology) ISBN 0-8058-1901-0 CDU 659.1
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 659.1 - M Available 194827
Total holds: 0

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