Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, martin Fishbein, Susan E. Middlestadt
Secondary Author Goldberg, Marvin E.Fishbein, Martin
Middlestadt, Susan E. Country Estados Unidos. Publication Mahwah : Lawrence Erlbaum Associates, 1997 Description XV, 457 p. : il. ; 24 cm Series Advertising and consumer psychology) ISBN 0-8058-2499-5 CDU 658.8:304 304:658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Monografia | Biblioteca Geral da Universidade do Minho | BGUM 658.8:304 - S | Available | 294420 |
Total holds: 0
Enhanced descriptions from Syndetics:
There are no comments for this item.