A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury, Stephen Fenichell
Main Author Bedbury, Scott Coauthor Fenichell, Stephen Country Estados Unidos. Publication New York : Viking, cop. 2002 Description XIX, 220 p. : il. ; 24 cm ISBN 0-670-03076-7 CDU 658.8| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Monografia | Biblioteca da UMinho no Campus de Azurém | BPG2 658.8 - B | Available | 346166 |
Total holds: 0
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