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Marketing de nichos : uma estratégia vencedora para atingir certeiramente os nichos de mercado e aumentar suas vendas e seus lucros / Robert E. Linneman, John L. Stanton Junior; trad. Barbara Theoto Lambert, Luciano Saboia Lopes Filho

Main Author Linneman, Robert E. Coauthor Stanton Junior, John L. Secondary Author Lambert, Bárbara Theoto
Lopes Filho, Luciano Saboia
Country Brasil. Publication São Paulo : Makron, cop. 1993 Description XXXIV, 295 p. ; 24 cm ISBN 85-346-0014-7 CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - L Available 136159
Total holds: 0

Enhanced descriptions from Syndetics:

Tit. orig.: Making niche marketing work

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