Biblioteca da Universidade do Minho

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Métricas de marketing : mais de 50 métricas que todo executivo deve dominar / Paul W. Farris... [et al.]; trad. Lene Belon Ribeiro; consultoria, superv. e rev. Cassio Sclovsky Grinberg

Coauthor Farris, Paul W. Secondary Author Grinberg, Cassio Sclovsky
Ribeiro, Lene Belon Country Brasil. Publication Porto Alegre : Bookman, 2007 Description 373 p. : il. ; 25 cm ISBN 978-85-7780-055-1 CDU 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 658.8 - M Available 414874
Total holds: 0

Enhanced descriptions from Syndetics:

Tit. orig.: Marketing metrics : 50+ metrics every executive should master

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