Biblioteca da Universidade do Minho

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Brand democratization and customer brand engagement [Documento eletrónico] : understanding the customer-brand power distance / Muhammad Zakria; orient. Cláudia Simões

Main Author Zakria, Muhammad Secondary Author Simões, Cláudia Corporate Author (Secondary) Universidade do Minho. Escola de Economia e Gestão Country Portugal. Publication [Braga : s.n.], 2022 Dissertation Note or Thesis: CDU 659.126 658.8 Online resource Acesso livre
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Descrição baseada no documento eletrónico

Tese doutoramento Marketing and Strategy Escola de Economia e Gestão da Universidade do Minho 2023

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