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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

Main Author Clow, Kenneth E. Coauthor Baack, Donald Country Estados Unidos. Edition 2nd ed Publication Upper Saddle River : Pearson, cop. 2004 Description XXVII, 538 p. : muito il. ; 28 cm + 1 CD-ROM (IMC planpro) ISBN 0-13-140546-2 (livro)
0-13-141528-X (CD-ROM) CDU 658.8 659.1

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Holdings
Item type	Current location	Call number	Vol info	Status	Date due	Barcode	Item holds
Monografia	Biblioteca da UMinho no Campus de Azurém	BPG2 658.8 - C		Available		333456
Produtos Computador	Biblioteca da UMinho no Campus de Azurém	BREG9 658.8 - C	CD-ROM 1	Available		333457