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Principios de publicidade : el proceso creativo : agencias, campañas, medios, ideas y dirección de arte / Ken Burtenshaw, Nik Mahon, Caroline Barfoot; versión castellana Sílvia Pujol Pagès

Main Author Burtenshaw, Ken Coauthor Barfoot, Caroline
Mahon, Nik
Secondary Author Pujol Pagès, Silvia Country Espanha. Publication Barcelona : Gustavo Gili, cop. 2007 Description 176 p. : il. ; 23 cm ISBN 978-84-252-2177-4 CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds Course reserves
Monografia Biblioteca Geral da Universidade do Minho
BGUM 659.1 - B Available 381447

Mestrado em Ciências da Comunicação Oficina de Criatividade 2º semestre

Total holds: 0

Enhanced descriptions from Syndetics:

Tit. orig.: The fundamentals of creative advertising

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