Biblioteca da Universidade do Minho

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Mass advertising as social forecast : a method for futures research / Jib Fowles Monografia Publication Westport : Greenwood Press, 1976 Description X, 153 p. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Why viewers watch : a reappraisal of television's effects / Jib Fowles Monografia Publication Newbury Park : Sage Publications, cop. 1992 Description XI, 281 p. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Advertising and popular culture / Jib Fowles Monografia Publication Thousand Oaks : Sage, 1996 Description XVIII, 278 p. : il. ; 22 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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