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Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin Monografia Publication New York : John Wiley & Sons, cop. 2000 Description X, 230 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

The new positioning : the latest on the world's #1 business strategy / Jack Trout, Steve Rivkin Monografia Publication New York : McGraw-Hill, cop. 1996 Description XI, 173 p. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).