Biblioteca da Universidade do Minho

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Big brands big trouble : lessons learned the hard way / Jack Trout Monografia Publication New York : John Wiley & Sons, cop. 2001 Description X, 223 p. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing warfare / Al Ries, Jack Trout Monografia Publication New York : MacGraw-Hill, cop. 1986 Description VIII, 216 p. ; 21 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Positioning : the battle for your mind / Al Ries, Jack Trout Monografia Publication New York : McGraw-Hill, cop. 2001 Description X, 213 p. : il. ; 21 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin Monografia Publication New York : John Wiley & Sons, cop. 2000 Description X, 230 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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The new positioning : the latest on the world's #1 business strategy / Jack Trout, Steve Rivkin Monografia Publication New York : McGraw-Hill, cop. 1996 Description XI, 173 p. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing de guerra / Al Ries, Jack Trout ; trad. Lars Gustav Erik Unonius ; selecção e rev. Francisco Alberto Madia de Sousa Monografia Publication São Paulo : McGraw-Hill, 1989 Description 2 v. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (2).

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