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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

Main Author Peter, J. Paul Coauthor Olson, Jerry C. Country Estados Unidos. Edition 7th ed Publication Boston : McGraw-Hill, cop. 2005 Description XXIII, 578 p. : il. ; 27 cm Series McGraw-Hill series in marketing ISBN 0-07-286487-7 CDU 658.8

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - P	Available		366235
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.8 - P	Available		366236