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Stratégies publicitaires : de l'étude de marketing aux choix des médias / Luc Marsenac, Alain Milon, Serge-Henri Saint Michel

Main Author Marsenac, Luc Coauthor Milon, Alain
Saint Michel, Serge-Henri Country França. Edition 2e ed Publication Rosny : Bréal, D.L. 1992 Description 455 p. : il. ; 24 cm Series Synergies ISBN 2-85394-566-9 CDU 659.1

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 659.1 - M	Available		113610
Monografia	Biblioteca Geral da Universidade do Minho	BGUMD 58855	Available		120849