Tested advertising methods / John Capes; rev. Fred E. Hahn; foreword by David Ogilvy; introd. Gordon White
Main Author
Caples, John
Secondary Author
Hahn, Fred E., 1925-
Ogilvy, David
White, Gordon
Country
Estados Unidos.
Edition
5th ed
Publication
Upper Saddle River : Prentice-Hall, cop. 1997
Description
XXVI, 278 p. :
il. ;
23 cm
ISBN
0-13-095701-1
CDU
659.1
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