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Tested advertising methods / John Capes; rev. Fred E. Hahn; foreword by David Ogilvy; introd. Gordon White

Main Author Caples, John Secondary Author Hahn, Fred E., 1925-
Ogilvy, David
White, Gordon
Country Estados Unidos. Edition 5th ed Publication Upper Saddle River : Prentice-Hall, cop. 1997 Description XXVI, 278 p. : il. ; 23 cm ISBN 0-13-095701-1 CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUM 659.1 - C Available 348295
Total holds: 0

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