Sales management : concepts, practices and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
Main Author
Johnson, Eugene M.
Coauthor
Kurtz, David L.
Scheuing, Eberhard E.
Country
Estados Unidos.
Publication
New York : McGraw-Hill, cop. 1986
Description
XXI, 596 p. :
il. ;
23 cm
Series
MacGraw-Hill series in marketing
ISBN
0-07-032637-1
CDU
658.8
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