Segmenting the mature market : identifying, targeting and reaching America's diverse, booming senior markets : based on the 50+ studies / Carol M. Morgan, Doran J. Levy
Main Author
Morgan, Carol M.
Coauthor
Levy, Doran J.
Country
Estados Unidos.
Publication
Chicago, Il. : Probus Publishing Company, cop. 1993
Description
XVII, 363 p. :
il. gráficos ;
24 cm
ISBN
1-55738-448-7
CDU
658.8
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