Managing customer value : creating quality and service that customers can see / Bradley T. Gale, Robert Chapman Wood
Main AuthorGale, Bradley T.CoauthorWood, Robert ChapmanCountryEstados Unidos.PublicationNew York : The Free Press, cop. 1994DescriptionXXII, 424 p. :
il. ;
25 cmISBN0-02-911045-9 CDU658.8
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