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Escalation of commitment in internationalization processes [Documento eletrónico] : the role of bounded rationality in the uppsala model / Björn Röber

Main Author Röber, Björn Country Suiça. Publication Cham : Springer International Publishing, cop. 2018 Series MIR Series in International Business , 2511-2244 ISBN 978-3-319-69101-5
 978-3-319-69102-2 CDU 658 339.5 Online resource Acesso restrito à U.M.
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