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Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmidt, Alex Simonson; foreword Tom Peters

Main Author Schmitt, Bernd Coauthor Simonson, Alex Secondary Author Peters, Tom Country Estados Unidos. Publication New York : The Free Press, cop. 1997 Description XV, 345 p. : il. ; 25 cm ISBN 0-684-82655-0 CDU 658.82 659.127.6

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Monografia	Biblioteca Geral da Universidade do Minho	BGUM 658.82 - S	Available		236100
Monografia	Biblioteca da UMinho no Campus de Azurém	BPG 658.82 - S	Available		332071