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Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff

Main Author Forman, Andrew M. Coauthor Cravens, David W.
Woodruff, Robert B.
Country Estados Unidos. Publication Reading, Mass. : Addison-Wesley, cop. 1986 Description IX, 319 p. : il. ; 28 cm ISBN 0-201-10844-5 CDU 658.82
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Monografia Biblioteca Geral da Universidade do Minho
BGUMD 114819 Available 34811
Total holds: 0

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