Biblioteca da Universidade do Minho

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A influência das atividades de social media marketing nos drivers da equidade do consumidor e na intenção de compra [Documento eletrónico] : foco nas marcas de moda de luxo = [The effects of social media marketing activities on the customer equity drivers and on purchase intention] : [focus on luxury fashion brands] / Ana Isabel Guedes Serra Alves; orient. José Carlos Pinho

Main Author Alves, Ana Isabel Guedes Serra Secondary Author Pinho, José Carlos M. Corporate Author (Secondary) Universidade do Minho. Escola de Economia e Gestão Country Portugal. Publication [Braga : s.n.], 2016 Dissertation Note or Thesis: CDU 658.8 681.324 Online resource Acesso livre
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Dissertação mestrado Marketing e Estratégia Escola de Economia e Gestão da Universidade do Minho 2016

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