Haas,, Robert W. Business marketing management : an organizational approach / Robert W. Haas

Business marketing management : an organizational approach / Robert W. Haas . - 5th ed . - Boston : Pws-Kent, 1992 . - XI, 899 p. : il. 24 cm . - (The Kent series in marketing)
0-534-92976-1 Encadernado

658.8