Tull,, Donald S. Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins

Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins . - 5th ed . - New York : MacMillan, cop. 1990 . - XXIV, 836 p. : il. gráficos 25 cm
0-02-946183-9 (Brochado)

658.8