Tull,, Donald S.
Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins
Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins
. - 5th ed
. - New York : MacMillan, cop. 1990
. - XXIV, 836 p. : il. gráficos 25 cm
0-02-946183-9 (Brochado)
658.8