Wirtz,, Jochen Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock . - 8th ed . - New Jersey : World Scientific, cop. 2016 . - XVII, 784 p. : il. 28 cm
978-194-4659-01-1 Brochado

658.8