Wirtz,, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
. - 8th ed
. - New Jersey : World Scientific, cop. 2016
. - XVII, 784 p. : il. 28 cm
978-194-4659-01-1 Brochado
658.8