Malhotra,, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills
. - 4th ed
. - Harlow : Pearson, 2012
. - XXIII, 1037 p. : il. 27 cm
978-0-273-72585-5 Brochado
658.8