Malhotra,, Naresh K. Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks, Peter Wills . - 4th ed . - Harlow : Pearson, 2012 . - XXIII, 1037 p. : il. 27 cm
978-0-273-72585-5 Brochado

658.8