Services marketing : integrating customer focus across the firm / Alan Wilson... [et al.]
Services marketing : integrating customer focus across the firm / Alan Wilson... [et al.]
. - 1st european ed
. - London : McGraw-Hill Education, cop. 2008
. - XXIII, 623 p. : il. 26 cm
0-07-710795-0 Brochado978-0-07-710795-6
658.8