Services marketing : integrating customer focus across the firm / Alan Wilson... [et al.]

Services marketing : integrating customer focus across the firm / Alan Wilson... [et al.] . - 1st european ed . - London : McGraw-Hill Education, cop. 2008 . - XXIII, 623 p. : il. 26 cm
0-07-710795-0 Brochado978-0-07-710795-6

658.8