Davila,, Tony Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J. Epstein, Robert Shelton

Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J. Epstein, Robert Shelton . - Upper Saddle River : Wharton School, imp. 2007 . - XXVI, 334 p. : il. 24 cm
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