Kotabe,, Masaaki Global marketing management / Masaaki Kotable, Kristiaan Helsen

Global marketing management / Masaaki Kotable, Kristiaan Helsen . - New York : John Wiley & Sons, cop. 1998 . - XXII, 712 p., [6] f. est. color. : il. 26 cm
0-471-59288-9 (Encadernado)

658.8