Hutt,, Michael D. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh . - 6th ed . - Fort Worth : The Dryden Press, cop. 1998 . - XXIX, 777 p. : il. 25 cm
0-03-020633-2 (Encadernado)

658.8