Hutt,, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh
. - 6th ed
. - Fort Worth : The Dryden Press, cop. 1998
. - XXIX, 777 p. : il. 25 cm
0-03-020633-2 (Encadernado)
658.8