Loudon,, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
. - 4th ed
. - New York : McGraw-Hill, cop. 1993
. - XXIII, 788 p. : il. 26 cm
. - (MacGraw-Hill series in marketing)
0-07-112511-6 (Brochado)
658.82