Hisrich,, Robert D. Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters

Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters . - 2nd ed . - New York : MacMillan, cop. 1991 . - XIV, 516 p. : il. 25 cm
0-675-20647-2 (Encadernado)

658.8