Hisrich,, Robert D.
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters
. - 2nd ed
. - New York : MacMillan, cop. 1991
. - XIV, 516 p. : il. 25 cm
0-675-20647-2 (Encadernado)
658.8