Urban,, Glen L. Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star

Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star . - Englewood Cliffs, N.J. : Prentice-Hall, cop. 1991 . - XX, 563 p. : il. 26 cm
0-13-013293-4 (Brochado)

658.8